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A large part of this phase is taken up with management
tasks that lay the foundation for the project. The management task,
however, is by no means over. The project plan should be continually
evaluated and revised in the light of changing circumstances, and
stakeholders will need to be involved and managed throughout the project.
Project Management
The first issue to be addressed is that of gaining
buy-in and commitment to the project. This is essential if the project is
going to have any impact, and if the necessary resources are going to be
made available. The main project management task in this phase is the
development of the project plan. This will
involve defining and structuring the problem, committing to key milestones
and outputs, identifying risks, and agree the project governance
structure.
People Management
A team should be recruited that has the right mix of
skills and experience and is large enough to handle the expected work
load. Consideration should be given to the benefits of including
representatives of key stakeholders or delivery agencies within the team.
Roles and responsibilities within the team should be defined and agreed,
and an active approach should be taken to team building and ensuring the
team work well together.
Stakeholder Management
The process of developing a stakeholder
engagement plan will involve identifying and establishing contact
with key stakeholders. It is important to start to understand their issue
and concerns, and use this to both inform the vision driving the project,
and the criteria by which the final strategic direction will be selected.
Communications Management
Even at this early stage a communications
strategy should be developed that sets out what and how the team
intend to communicate about the project, particularly in relation to the
media.
Useful links:
> managing people and the
project
> managing stakeholders & communications
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