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Strategy Survival Guide

Prime Minister's Strategy Unit

Version 2.1

Strategy Development > Strategy Direction Setting

Phase

strategy formulation

Tasks
developing guiding principles
articulating a vision
defining strategic aims and objectives
Output

preferred strategic direction

Having established a comprehensive body of knowledge, attention can be focused on setting a strategic direction to guide policy and delivery design.

This will typically involve:

  • developing a set of guiding principles that will provide the foundation for strategy and policy development
  • articulating a vision that describes the desired state of the future
  • defining a set of aims and objectives that will need to be achieved in order to bring it about.

Work in this phase lays the foundation for developing a suitable, feasible and acceptable response to the problem at hand. It highlights the choices and trade-offs that will need to be made, and aims to ensure that government action is focused on a vision for meeting public needs; through organisations with ability to deliver; with the support of the political and wider stakeholder community.

It is vital that the transition from setting strategic direction to planning for implementation should not be a discrete step but occur in an iterative fashion. Considering the likely resources required to meet each strategic objective in the light of the delivery constraints identified in the previous phase will help to ensure that only achievable strategic objectives are set.

This phase should result in a consistent and coherent articulation of strategic direction that defines the objectives for policy development.


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