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Developing a stakeholder engagement plan
> template
The process of identifying stakeholders, their issues
and how the team will engage with each should occur early on in the
project, and the results should be documented in a stakeholder engagement
plan. The plan should specify the intended approach to engaging with
stakeholders throughout the four stages of the project. It should be
integrated with the overall project plan, and include details of:
- the proposed actions
- the proposed timing of those actions
- the team members responsible for each engagement.
For example, the plan might include the timing and
proposed aim of meetings with individuals or working groups and the
proposed dates and nature of particular communications. This stakeholder
engagement plan template may provide a useful start.
The stakeholder management plan should be a living
document that is referred to on a regular basis, and updated according to
developments during the project. At key points during the project it is
also advisable to update the stakeholder assessment as positions do change
and this will require the stakeholder management plan to be revised
accordingly.
Developing and regularly revisiting the plan is a time
consuming process, and as such often neglected. However, it will be
extremely beneficial to the final outcome of the project if key
stakeholders are bought into the process and are willing to implement the
strategy.
Strengths
- Drawing together a clear plan for stakeholder engagement is crucial to
the success of the project. It will help ensure buy-in to the strategy,
and will also help secure commitment to implementation.
Weaknesses
- It can be a very time-consuming exercise, however, which can be
neglected given the pressures to undertake analytical work etc.
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