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Strategy Survival Guide

Prime Minister's Strategy Unit

Version 2.1

Strategy SkillsManaging Communications

Developing a stakeholder engagement plan

The process of identifying stakeholders, their issues and how the team will engage with each should occur early on in the project, and the results should be documented in a stakeholder engagement plan. The plan should specify the intended approach to engaging with stakeholders throughout the four stages of the project. It should be integrated with the overall project plan, and include details of:

  • the proposed actions
  • the proposed timing of those actions
  • the team members responsible for each engagement.

For example, the plan might include the timing and proposed aim of meetings with individuals or working groups and the proposed dates and nature of particular communications. This stakeholder engagement plan template may provide a useful start.

The stakeholder management plan should be a living document that is referred to on a regular basis, and updated according to developments during the project. At key points during the project it is also advisable to update the stakeholder assessment as positions do change and this will require the stakeholder management plan to be revised accordingly.

Developing and regularly revisiting the plan is a time consuming process, and as such often neglected. However, it will be extremely beneficial to the final outcome of the project if key stakeholders are bought into the process and are willing to implement the strategy.

Strengths
  • Drawing together a clear plan for stakeholder engagement is crucial to the success of the project. It will help ensure buy-in to the strategy, and will also help secure commitment to implementation.
Weaknesses
  • It can be a very time-consuming exercise, however, which can be neglected given the pressures to undertake analytical work etc.

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